What are my options?
Advertising your NTS numbers
Ofcom supports better visiblity of NTS call rates and will require all communications providers to give greater prominence to NTS call prices on websites, published price lists and promotional materials.
What it means to you: Organisations should ensure they are following ASA (Advertising Standards Authority)/CAP (Committee on Advertising Practice) guidance on advertising NTS numbers.
Recommendations: As good business practice, Comtact advises that all organisations should make their customers aware of their call charges. The ambiguity of some NTS tariffs has led many consumers to wrongly assume that they are being charged very high retail rates.